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Introducing AI Search Tracker: The New Standard for Measuring Your Brand’s Visibility in AI Assistants

Akii Team
November 27, 2025
8 min read

A seismic shift has reshaped how people look for information, compare products, and decide what to buy. Search is no longer a list of links - it’s a conversation, and the answers increasingly come from AI assistants like ChatGPT, Gemini, Claude, and Perplexity. These systems synthesize the web, choose which brands to recommend, and present their conclusions instantly. The brands they mention gain authority and visibility. The brands they ignore simply disappear.

This is the new competitive landscape. And until now, there was no reliable way to measure how often AI models recommend your brand - or whether they prefer your competitors. That’s why we built Akii AI Search Tracker, the first tool designed to show you how real AI assistants rank, cite, and reference brands across your category.

AI Search Tracker is more than a visibility report. It’s a live window into how AI models understand your brand - and how that understanding changes over time. In a world where AI-driven recommendations are becoming a primary discovery channel, this is the scoreboard that finally brings clarity.

What Exactly Is AI Search Tracker?

AI Search Tracker is a multi-model ranking engine that measures how frequently major AI assistants mention or recommend your brand in real-world scenarios. Instead of analyzing keyword results in Google, it analyzes AI answers - the summaries, lists, comparisons, and recommendations that buyers rely on more every day.

It’s the first tool that can tell you, in plain terms:

  • Does ChatGPT recommend my brand?

  • How often does Perplexity mention my competitors?

  • Where do I appear (or not appear) in AI Overviews-style answers?

  • Is my visibility trending up or down? And why?

This is AI search visibility measured directly at the source.

Why AI Search Tracker Matters Right Now

Three years ago, ranking on page one of Google meant everything. Today, people increasingly skip links entirely and go straight to a model they trust. Ask GPT-5 “What are the best SEO tools?” or ask Gemini “Which platforms help improve AI visibility?” - and it will give you a synthesized answer with a shortlist of brands.

If your brand isn’t mentioned, you are effectively filtered out of consideration.

What makes this shift even more urgent is that AI assistants are becoming the default interface for both search and decision-making. They summarize reviews, compare products, and analyze value propositions instantly. Their recommendations shape buyer perceptions long before users reach your website.

AI Search Tracker gives you visibility into this hidden layer - the layer influencing modern buying behavior.

How AI Search Tracker Works

The tracker analyzes how AI assistants respond to real buyer-intent prompts across different models. Instead of guessing what AI might say, Akii queries leading models directly and analyzes the answers at scale.

Each scan:

  1. Sends curated commercial, informational, and comparative prompts to multiple AI models.

  2. Extracts mentions, rankings, reasoning, and context.

  3. Identifies which brands are recommended most often.

  4. Measures sentiment and brand understanding.

  5. Tracks changes over time to reveal emerging trends.

The result is a complete cross-model visibility map. You’ll know where you stand today, and more importantly, where you’re gaining or losing ground.

How to run your first AI Search Track

Getting started with AI Search Tracker is simple. Let’s walk through the setup.

Step 1: Campaign Configuration

  1. Select Your Brand
    Choose the brand you want to track. This tells Akii which entity to monitor across the AI search engines you select.

  2. Enter Your Primary Topic and Top Keywords
    Add your main topic and the top three keywords that describe your product or category.
    These help the system generate relevant, buyer-focused prompts.

  3. Select AI Search Engines
    Choose which AI systems you want to track.
    You can select:

    • Google AI

    • ChatGPT

    • Perplexity Search
      Pick one, two, or all three depending on your goals.

  4. Set Your Run Schedule
    Choose how often you want Akii to run your campaign:

    • Weekly

    • Or Monthly
      Your visibility will update automatically based on the schedule you choose.

AI Search Tracker 01a

Step 2: Review Prompts

Akii uses Google Gemini 3 Pro to generate twenty high-quality prompts based on your brand and keywords.
You can edit, delete, or regenerate any prompt until it’s exactly what you want to track.

AI Search Tracker 02

Step 3: Review Your Campaign Summary

Here you’ll see an overview of everything you’ve set up: your brand, topics, keywords, AI engines, schedule, and prompts.

If everything looks correct, click Launch Campaign to start tracking.

AI Search Tracker 03

Akii will now run your campaign automatically and collect results from the AI search engines you selected.

AI Search Tracker 04

Key Features That Give You a Competitive Advantage

Multi-Model Visibility Dashboard

AI models don’t behave the same way. ChatGPT may recommend you more often than Google AI. Perplexity may explain your product accurately while Google AI overlooks it. The dashboard surfaces these differences clearly, giving you the full picture.

Competitor Benchmarks

AI Search Tracker shows not just how you’re performing - but how your competitors are positioning themselves in AI search. You’ll see which brands are favored in specific categories, which prompts they dominate, and where your visibility gaps lie.

AI Search Tracker 06

Intent-Based Tracking

A buyer looking for “top CRM platforms” has different intent than someone searching “CRM for small businesses”. AI Search Tracker groups prompts by intent type, so you can understand where you resonate most - and where you need to strengthen your presence.

Trend Monitoring & Alerts

If your visibility declines sharply after a site migration, you’ll know. If Perplexity suddenly begins recommending you more frequently after a content update, you’ll know that too. Akii gives you an early-warning system for AI-driven brand shifts.

Deep Citation Analysis

AI Search Tracker goes beyond counting mentions. It analyzes:

  • Whether you were recommended

  • Whether you were positioned as an alternative

  • Whether the model understood your product correctly

  • Whether the tone was positive or negative

This context reveals the real meaning behind each mention.

AI Search Tracker 05

Why AI Search Tracker Is Different From Traditional SEO Tools

Most ranking tools are built for a world of blue links - a world that’s rapidly shrinking. AI assistants do not follow keyword mechanics. They form knowledge graphs, infer meaning, and reference entities based on understanding rather than indexing.

AI Search Tracker is the first tool built specifically for this new environment. It measures visibility where modern buyers are actually making decisions. And because it works directly with AI models, it provides insights no SEO platform can simulate.

This is not a replacement for SEO - it’s the missing half of visibility no one was tracking.

Who Benefits the Most From AI Search Tracker

While every modern brand needs AI visibility, several groups gain immediate value:

Marketing Leaders

Because you can finally see competitive positioning in the AI era - not just classic search.

SEO Teams

Because you can detect missing facts, misunderstood entities, and visibility gaps invisible to Google Analytics.

Agencies

Because you can offer AI visibility tracking as a new high-value service clients instantly understand.

Founders & Product Teams

Because you can see whether models describe your product accurately, fairly, and consistently.

If AI is becoming the interface for discovery, this tool is how you stay competitive.

The Future of Visibility Belongs to AI Models

We are entering a world where AI assistants curate the brands people trust. They build shortlists, answer comparisons, and shape buying decisions long before users visit a website. The companies that understand - and track - this influence now will be the companies that win the next decade of search.

AI Search Tracker makes that future measurable, predictable, and actionable.

If your brand wants to stay visible in the era of generative search, there’s no more important metric to track.

Start Tracking Your AI Search Visibility

AI Search Tracker is available inside Akii and works seamlessly with the rest of the platform. You can track your brand, your competitors, or entire categories - all using your monthly AI credits.

  • Start with your Free AI Visibility Score

  • Run your first AI Search Tracker scan with your free monthly credits https://akii.com/ai-visibility-score

  • Upgrade to Premium when you’re ready for deeper, automated insights

AI assistants are already shaping buyer behavior.
Now you can see exactly how they see you.

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