Introduction
In the age of AI-driven discovery, your competitors aren’t just fighting for Google rankings - they’re battling for presence in ChatGPT, Gemini, Claude, and other AI systems.
If AI assistants consistently recommend your rivals but ignore you, you’re losing visibility at the most critical stage: when buyers are searching for answers.
That’s why Akii built the Competitor Intelligence tool. It shows you exactly how your competitors are being represented in AI outputs, where they’re winning, and where gaps exist that your brand can exploit.
Step 1: Map the Competitive Landscape
The first thing you’ll see in your report is the Executive Summary and Strategic Analysis. This breaks down:
Who your direct competitors are (e.g., Fandango, Atom Tickets).
Who your adjacent competitors are (e.g., Ticketmaster expanding into entertainment).
Who your topical competitors are (e.g., IMDb and Rotten Tomatoes for reviews).
This gives you context: you’re not just competing with industry players - you’re also competing with content providers and platforms shaping consumer choices.
Step 2: Analyze the Citation Ecosystem
In AI-driven search, citations are credibility. If Reuters or Bloomberg cite your competitors, those mentions feed into AI model trust.
The Citation Ecosystem reveals:
Where your competitors are cited (news outlets, industry journals).
Authority scores (are these high-trust domains?).
Citation opportunities (sources citing competitors but not you).
This makes your PR strategy laser-focused: instead of spraying press releases, you know exactly which outlets to target.
Step 3: Discover Content Gaps and Blueprints
Competitor Intelligence doesn’t just show where competitors win - it shows where they leave doors open.
Content Gaps → topics they cover but you don’t.
Content Themes → common strategies (ticketing apps, showtimes) vs emerging trends (AI personalization).
Content Blueprints → ready-made templates for proven content formats (e.g., “new movie releases” blog posts that drive traffic).
Keyword Opportunities → high-value keywords with competitive advantage.
This gives you a roadmap for building not just more content, but the right content.
Step 4: Evaluate AI Knowledge Representation
Beyond citations and content, Competitor Intelligence examines how AI models “understand” your brand.
If a model associates your competitor with “authoritative cinema reviews” but doesn’t link you with any expertise, that’s a gap. Fixes often involve:
Feeding structured data.
Publishing fact-based resources.
Partnering with high-authority sources.
The goal is to ensure AI systems represent your brand accurately and favorably.
Step 5: Prioritize with the Action Plan
All insights come together in the Strategic Action Plan. It:
Assigns impact levels (high, medium, low).
Sets timelines (3–6 months, 6–12 months).
Defines resources needed (Content team, PR outreach, Technical fixes).
Provides success metrics (engagement, visibility, market share).
For example:
Develop in-depth movie analysis and reviews → differentiates you from IMDb.
Secure citations from industry journals → builds credibility against Fandango.
Enhance mobile ticketing → neutralizes Atom Tickets’ advantage.
These aren’t abstract tips - they’re strategic moves with clear ROI.
Step 6: Leverage Proposed Content Outlines
Finally, the tool doesn’t just leave you with recommendations - it generates draft content outlines.
For example:
Outline #1: In-depth movie analysis (educational, expert-backed).
Outline #2: Comprehensive reviews and ratings (trusted decision-making aid).
Outline #3: Behind-the-scenes insights (unique storytelling angle).
Each comes with unique value propositions, structures, and suggested word counts - making it easy to brief your writers or plug into Akii’s Content Genie.
Conclusion
Competitor Intelligence transforms competitor analysis from guesswork into a data-driven, AI-powered strategy.
Instead of wondering why your rivals dominate AI outputs, you’ll know:
Who they are.
Where they’re cited.
What content drives their visibility.
Which gaps you can exploit.
Most importantly, you’ll leave with a prioritized action plan and ready-to-use content outlines that give you a direct competitive edge.
👉 Run your first scan today and see exactly where your brand stands - and how to overtake your competitors in the new era of AI search.