Better
betterstud.io
IMPROVEMENT OPPORTUNITY: Your scan leaves 47 points of AI visibility to improve
Analyzed by DeepSeekBetter is a digital mortgage lender known for its online platform that streamlines the home financing process. The brand gained significant visibility during the pandemic housing boom but also faced public scrutiny due to controversial layoffs and CEO behavior. Within the competitive mortgage market, AI systems can recognize and describe Better, but sentiment is mixed, and content coverage is moderate, limiting its potential to be recommended over more established or positively perceived competitors.
Get the Complete AI Search Audit
Unlock comprehensive 7-dimension analysis across all major AI models for deeper insights and actionable recommendations.
AI Search Audit available after your free scan
Gemini
ChatGPT
Claude
Grok
CopilotAI is sending your customers to these brands
When people ask AI about your category, it recommends these competitors - some instead of Better, some alongside it. This is your competitive gap in AI search.
Rocket Mortgage is the dominant digital mortgage lender with massive brand recognition and extensive content coverage, making it the top AI recommendation in this category.
LoanDepot is a well-known competitor with a strong online presence and positive sentiment, often surfaced by AI as an alternative digital mortgage option.
Guaranteed Rate has a robust digital platform and high brand recognition, frequently appearing in AI-generated lists of top mortgage lenders.
Better.com is the primary domain for the Better brand, and AI systems may reference it directly, but mixed sentiment can affect its recommendation likelihood.
Why this matters
Every time a potential customer asks AI about your category, these brands have a seat at the table. Better may not. With Akii, you can close this gap and become the brand AI recommends first.
AI Search Optimization Opportunities for Better
We analyzed your AI visibility and found specific issues - and the exact Akii tools that solve them
Brand Recognition
Optimization Opportunity:
Expand brand awareness beyond niche fintech audiences to mainstream homebuyers through consistent, high-visibility content and partnerships.
Why This Matters:
Higher recognition increases the likelihood that AI will surface the brand when users seek mortgage lenders or digital home financing options.
How Akii Solves This:
Managed AI Search Visibility Diagnostic
Map where AI engines recognize or ignore the company
- Identify competitor displacement patterns
- Review source and citation gaps
- Prioritize fixes by revenue relevance
AI Search Audit available after your free scan
Brand Positioning
Issues Found:
Clarify and emphasize unique differentiators, such as proprietary underwriting algorithms or specific customer experience innovations, to stand out from competitors.
Why This Matters:
Accurate understanding allows AI to correctly categorize the brand and match it to relevant user queries, such as 'online mortgage pre-approval'.
How Akii Solves This:
Managed AI Search Visibility Technical Review
Review crawlability, schema, and entity signals
- Find technical blockers that weaken AI understanding
- Prioritize fixes your web team can ship
- Align technical work with Managed AI Search Visibility priorities
AI Search Audit available after your free scan
Content Gaps in AI Training Data
Issues Found:
Develop a robust library of helpful, non-promotional content such as mortgage guides, calculators, and market analyses that can be cited by AI in informational responses.
Why This Matters:
A diverse content footprint ensures AI has multiple, reliable sources to draw from when answering user queries, increasing the brand's visibility across different contexts.
How Akii Solves This:
Managed AI Search Visibility Competitor Review
Identify competitors AI engines cite and recommend
- Map why they win specific buyer prompts
- Identify answer-layer gaps to close
- Prioritize displacement opportunities
AI Search Audit available after your free scan
Brand Sentiment
Issues Found:
Actively manage and improve public perception through transparent communication, customer success stories, and third-party endorsements to shift the sentiment balance.
Why This Matters:
AI systems often consider sentiment when making recommendations, especially in trust-sensitive categories like financial services. Negative sentiment can lead AI to avoid or caution against the brand.
How Akii Solves This:
Managed AI Search Visibility Execution Review
Review the execution required across AI engines
- Scope content, citation, source, and schema work
- Coordinate human strategy and QA
- Measure answer-layer movement over time
AI Search Audit available after your free scan
Your Complete AI Search Optimization Journey
You've completed Step 0: Free Baseline Scan
Here's your personalized roadmap to AI search dominance:
Get Your Baseline Analysis
Track your AI visibility across 7+ models with comprehensive 7-dimension analysis
Based on your scan:
- Priority: Measure content impact
- Priority: Track sentiment changes
AI Search Audit available
Benchmark Against Competitors
Discover hidden competitors and analyze their AI visibility strategies
Based on your scan:
- Priority: Identify recognition leaders
- Priority: Analyze content strategies
AI Search Audit available
Optimize Technical Foundation
Fix technical issues and optimize your website for AI discoverability
Based on your scan:
- Priority: Optimize content structure
AI Search Audit available
Actively Train AI Models
Engage AI models with authentic brand interactions to improve recommendations
Based on your scan:
- Priority: Improve sentiment signals
AI Search Audit available
Pro Tip
Following this order maximizes ROI and ensures sustained AI visibility growth. Each step builds on the previous one to create a comprehensive optimization strategy.
Unlock Paid Intelligence for Better
Based on your scan, here's what a AI Search Audit can investigate:
Managed AI Search Visibility Gap Review
Your scan analyzed the baseline. A AI Search Audit investigates the execution gaps behind it:
- Technical and source coverage factors
- Topic, market, and UAE relevance
- Priority-ranked fixes for the answer layer
Competitive & Source Gap Review
Your Score: 53/100 • Verified peer benchmark scoped during audit
- Score gap to review: 47 points
- See which 3-5 competitors outrank you
- Exactly what they are doing differently
- Step-by-step plan to close the gap
Founder-Led Prioritization
Turn scan output into a scoped plan:
- Executive summary for leadership
- Technical details for your web team
- Content and citation gaps for marketing
- Human QA before execution is recommended
No checkout links. Scope is reviewed with Josef before an engagement starts.
Bring your website, category, and the competitors you keep seeing in AI answers.
Turn Your Score Into AI Search Optimization & Reputation Defense
The free score is the baseline. The audit shows what AI engines say, which sources drive it, and which technical or trust-signal fixes matter first.
AI Characterization
See how AI engines describe your brand to buyers, including weak context, outdated claims, and trust gaps.
Source Attribution
Trace which reviews, articles, directories, profiles, and citations shape the answer layer.
Trust-Signal Fixes
Prioritize schema, content, structured data, and citation work that helps AI systems represent the brand accurately.
Book an AI Search Audit
Bring your score, website, and the competitors you keep seeing in AI answers.
Akii will review visibility gaps, reputation signals, and the fixes that should move first.
Frequently Asked Questions
Everything you need to know about AI visibility optimization
Still have questions?
Book an AI Search Audit and see what the gaps mean for your category
Share Your Results
Show others how Better performs in AI search
Share preview:
Better AI Visibility Score: 53/100 (Good)
See how Better performs across major AI models like ChatGPT, Claude, and Gemini. Get your free AI Visibility Score at Akii
