Zero-to-Presence Activation Reaching 39 Mentions Across 4 Engines (EdTech)
Akii Modules Involved
🔍 Detection
🧠 Orchestration
⚡ Execution Support
📊 Monitoring
Total AI Mentions
+39 (+0%)Total AI Mentions
+39 New
Overall AI Visibility
+37 (+308.3%)
Monitored Prompts Ranked
+78 (+433.3%)
Google AI Citations
+12 New
“We went from completely invisible to being cited in 39 prompts. For a startup our size, that changed the conversation with investors.”
A UK-based EdTech startup with zero existing AI visibility established its initial baseline in December 2025 through AI Search Tracker, confirming complete absence across all four major AI engines. Akii Intelligence translated the zero-presence baseline into six prioritized activation actions spanning entity schema deployment, explainer content clusters, third-party citation activation, and FAQ markup. The team carried out the prioritized actions over multiple weeks with support from Visibility Activation, Website Optimizer, and AI Content Engine. Post-implementation monitoring confirmed 39 total AI mentions across all four engines and visibility rising from 12 to 49 by February 2026.
Results Across AI Engines
% of monitored prompts where brand was cited
Recovery Journey
Visibility Recovery Over Time
Zero-Presence Baseline Set
Dec 1
Activation Strategy Generated
Dec 5
Implementation Started
Dec 12
Entity Schema Deployed
Dec 22
Explainer Content Live
Jan 10
First Mentions Detected
Jan 18
39 Mentions Confirmed
Feb 15
The Challenge
Zero Presence Confirmed
critical- Threshold
- 5%
- Actual Delta
- -100%
- Event Date
- December 1, 2025
- Affected Engines
- ChatGPT, Google AI, Perplexity, Copilot
Starting Metrics
Total AI Mentions
Overall AI Visibility
Monitored Prompts Ranked
Google AI Citations
System Response
| Action | Impact | Urgency | Confidence | Effort | Priority |
|---|---|---|---|---|---|
| Deploy entity schema and organization profiles | 7 | 8 | 7 | 4 | high |
| Add FAQ schema on core pages | 5 | 6 | 8 | 3 | high |
| Launch what is explainer content cluster | 6 | 7 | 7 | 5 | medium |
| Activate third-party citations via Visibility Activation | 7 | 7 | 6 | 6 | medium |
| Sitemap and crawl signal coverage setup | 3 | 6 | 5 | 2 | low |
| Publish 6 alternatives comparison pages | 6 | 6 | 6 | 6 | medium |
Metric Definitions
Overall AI Visibility: Composite index measuring brand presence across ChatGPT, Google AI, Perplexity, and Copilot. Calculated from mention frequency, citation depth, and response accuracy across monitored prompt clusters.
Brand Accuracy Score (0–100): Percentage of monitored AI responses containing materially accurate product descriptions based on current official specifications.
Monitored Prompts Ranked: Number of monitored prompt clusters where the brand appears in at least one AI engine response.
Competitive Position Index: Relative visibility indexed against tracked competitors across monitored prompts. Values above 100 indicate outperformance of the competitive set average.
Change / Delta: Difference between baseline and post-implementation values.
Monitoring Cycle: The interval at which AI engine responses are sampled and scored.
Action Priority Formula
Actions are scored using the formula: Priority = (Impact × Confidence × Urgency) / Effort
Each factor is scored 1-10. Higher priority scores indicate actions that are more impactful, urgent, and confident with lower effort requirements.
Key Takeaways
- Baseline monitoring confirmed complete zero-presence across all four engines, establishing a clear starting point for activation measurement.
- Entity schema deployment preceded the first detectable mentions, with initial citations appearing within the first weeks of activation.
- Google AI showed the strongest response to entity schema and explainer content, reaching 34% visibility compared to 31% for ChatGPT.
- Third-party citation activation via Visibility Activation correlated with accelerated mention growth in the final 4 weeks of the implementation period.
- The platform achieved 39 total mentions from a zero baseline in 10 weeks, with visibility rising from 12 to 49, demonstrating that structured activation can likely establish measurable AI presence for previously invisible brands.