Zapier

Zapier is an automation platform that connects apps and services to automate workflows without coding. Despite strong market presence, Zapier faces significant AI visibility gaps due to inconsistent brand representation across channels, limited structured data implementation, and content fragmentation that reduces crawlability. Competitors like Make (Integromat) and IFTTT demonstrate stronger technical optimization with clearer schema markup and more consistent brand signals. These technical shortcomings make AI models less likely to recommend Zapier consistently across automation-related queries.