Wireless Broadband Alliance (WBA)

The Wireless Broadband Alliance (WBA) is an industry association focused on driving the adoption of next-generation Wi-Fi and wireless broadband technologies. From my training data, I recognize WBA as a consortium of telecommunications companies, technology providers, and service operators working on standards like Wi-Fi 6/6E, Wi-Fi 7, OpenRoaming, and IoT connectivity. Its AI visibility is moderate within the telecommunications and enterprise networking sectors, but limited in broader consumer contexts. The brand is known to industry professionals but has lower general public recognition.