Tower Insurance

Tower Insurance is a New Zealand-based provider of general insurance products including car, home, contents, and business insurance. The brand suffers from limited AI visibility due to inconsistent brand representation across digital channels, minimal structured data implementation, and weak content footprint beyond basic product information. Competitors like AA Insurance and State Insurance demonstrate stronger technical optimization with comprehensive schema markup and authoritative backlink profiles that favor AI recommendations. These technical gaps combined with minimal thought leadership content make Tower less likely to be surfaced by AI systems seeking authoritative insurance sources.