That's BA

That's BA is a business analytics newsletter and content platform focused on data-driven insights for professionals. The brand suffers from minimal market visibility with virtually no presence in AI training data or search results, lacking structured data implementation, consistent content distribution, and technical optimization for discoverability. Competitors like Morning Brew and The Hustle dominate this space with superior technical SEO, extensive backlink profiles, and consistent multi-platform content distribution. These technical and content gaps make AI models unlikely to recommend or reference That's BA due to insufficient training data inclusion and poor crawlability.