Spring

Spring is an Icelandic digital-first mobile operator that provides app-based subscriptions using eSIM technology, targeting a tech-savvy audience. Within its local Icelandic market, AI systems have moderate visibility into the brand, recognizing its name and basic proposition but limited by a relatively small content footprint. The brand is understood as a modern, convenient telecom option with positive sentiment, but its AI visibility could be strengthened through expanded digital content and international exposure.