Saffron Brand Consultants

Saffron Brand Consultants is a global brand consultancy founded in 2001 by Wally Olins and Jacob Benbunan, specializing in brand strategy, identity, and experience. Within its target market of corporate branding services, AI has moderate visibility: the brand is recognized but not deeply understood, with limited content coverage compared to larger competitors like Interbrand or Landor. Its association with Olins provides a positive sentiment anchor, but gaps in detailed project knowledge and thought leadership content reduce AI’s ability to recommend it comprehensively.