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63

Good

Total Scans

1

Average Score

63

Score Range

63

First Scanned

Sep 18, 2025

Executive Summary

(from latest scan)

OBI is a well-known German home improvement retailer with strong brand recognition but suffers from mixed customer sentiment and reputation issues. While AI systems would recognize its market position and product range, they would also surface significant customer complaints about service quality, delivery problems, and pricing. The brand's AI visibility is hampered by negative reviews that outweigh its established market presence.

Brand Recognition75

How well AI models identify your brand

Brand Understanding65

How accurately AI describes your business

Content Coverage60

How thoroughly AI covers your offerings

Brand Sentiment40

How positively AI portrays your brand

Scan History

Sep 18, 2025
63

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