Baidu

Baidu is China's dominant search engine and a major AI technology company developing autonomous driving, AI chips, and large language models. Despite its significant technological capabilities, Baidu suffers from limited global brand visibility outside China, with weak international content coverage, minimal English-language AI training data inclusion, and geopolitical perception challenges that restrict its AI discoverability. Western AI models receive sparse signals about Baidu's AI innovations compared to clear, well-documented coverage of competitors like Google and OpenAI, making them less likely to recommend Baidu as a leading AI brand in global contexts.