The Column
columnseattle.com
IMPROVEMENT OPPORTUNITY: You're missing 41% of potential AI visibility
The Column is a news and analysis publication focused on higher education. Despite its specialized focus, the brand shows weaknesses in structured data and content consistency, limiting its AI visibility compared to broader or more technically optimized competitors. Technical issues and content gaps make it less likely for AI models to recommend The Column. Improving these areas could significantly enhance its AI visibility.
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Gemini
ChatGPT
Claude
Grok
CopilotAI Visibility Optimization Opportunities for The Column
We analyzed your AI visibility and found specific issues - and the exact Akii tools that solve them
Brand Recognition
Issues Found:
Broader recognition outside the higher education niche.
Why This Matters:
This specialization helps in establishing The Column as a trusted source within the higher education community, which can aid AI discoverability for relevant queries.
How Akii Solves This:
AI Brand Audit
Track brand recognition across 7+ AI models
- Monitor recognition shifts in real-time
- Identify demographic gaps
- Benchmark against competitors
100 Free AI Credits • Start in 60 seconds
Brand Positioning
Issues Found:
Clarifying its relevance and value proposition to a broader audience.
Why This Matters:
This clarity helps AI systems categorize The Column correctly within the higher education sector.
How Akii Solves This:
Website Optimizer
Generate AI-optimized robots.txt, sitemap.xml
- Create llms.txt for AI model training
- Add schema.org markup for better categorization
- Fix technical issues blocking AI crawlers
100 Free AI Credits • Start in 60 seconds
Content Gaps in AI Training Data
Issues Found:
Expanding content presence across more channels and topics.
Why This Matters:
This content strength aids AI discovery and training data inclusion for queries related to higher education.
How Akii Solves This:
Competitor Intelligence
Discover 3-5 hidden competitors
- Analyze their AI visibility strategies
- Identify content gaps to fill
- See what top brands do differently
100 Free AI Credits • Start in 60 seconds
Brand Sentiment
Issues Found:
Improving sentiment across broader or more diverse audiences.
Why This Matters:
Positive sentiment within its niche aids in establishing trust with AI systems for relevant recommendations.
How Akii Solves This:
AI Engage
Engage Google AI Search, ChatGPT, Perplexity, Copilot
- 150M+ residential proxy IPs for authenticity
- Scalable campaigns (150-5,000 engagements)
- Train AI models to recommend your brand
100 Free AI Credits • Start in 60 seconds
Your Complete AI Visibility Optimization Journey
You've completed Step 0: Free Baseline Scan
Here's your personalized roadmap to AI search dominance:
Get Your Baseline Analysis
Track your AI visibility across 7+ models with comprehensive 7-dimension analysis
Based on your scan:
- Priority: Track recognition improvements
- Priority: Measure content impact
100 Free AI Credits
Benchmark Against Competitors
Discover hidden competitors and analyze their AI visibility strategies
Based on your scan:
- Priority: Identify recognition leaders
- Priority: Analyze content strategies
100 Free AI Credits
Optimize Technical Foundation
Fix technical issues and optimize your website for AI discoverability
Based on your scan:
- Priority: Optimize content structure
100 Free AI Credits
Actively Train AI Models
Engage AI models with authentic brand interactions to improve recommendations
Based on your scan:
- Priority: Increase brand mentions
100 Free AI Credits
Pro Tip
Following this order maximizes ROI and ensures sustained AI visibility growth. Each step builds on the previous one to create a comprehensive optimization strategy.
Unlock Premium Intelligence for The Column
Based on your scan, here's what Premium unlocks:
7-Dimension Professional Analysis
Your scan analyzed 4 basic dimensions. Premium adds 3 critical dimensions:
- Technical Infrastructure (25+ factors)
- Topic & Market Relevance
- Optimization Opportunities (Priority-ranked)
Competitive Benchmark Report
Your Score: 59/100 • Industry Average: 60/100
- Gap: -41 points
- See which 3-5 competitors outrank you
- Exactly what they are doing differently
- Step-by-step plan to close the gap
Exportable Reports (PDF, CSV, Excel)
Share insights with your team:
- Executive summary for leadership
- Technical details for dev team
- Content gaps for marketing team
- Track progress over time
or $950/year (save 20%)
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Join 5,000+ Brands Dominating AI Search Results
“Akii helped us discover we were invisible to ChatGPT. After following their roadmap, we're now cited in 87% of relevant queries.”
“The competitive intelligence revealed 3 competitors we didn't know about. Now we outrank them across all major AI models.”
“Website Optimizer fixed technical issues we didn't even know existed. Our AI visibility improved 40% in just 2 months.”
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Frequently Asked Questions
Everything you need to know about AI visibility optimization
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The Column AI Visibility Score: 59/100 (Good)
See how The Column performs across major AI models like ChatGPT, Claude, and Gemini. Get your free AI Visibility Score at Akii