Mars
mars.com
ATTENTION NEEDED: You're losing 52% of potential AI visibility to competitors
Mars, Incorporated is a global manufacturer of confectionery, pet food, and other food products with iconic brands like M&M's, Snickers, and Pedigree. Despite its massive consumer product presence, Mars suffers from significant AI visibility gaps due to poor brand-domain alignment (mars.com vs Mars Inc), limited structured data implementation, and content fragmentation across its numerous sub-brands. The brand's technical infrastructure fails to clearly signal its corporate entity to AI systems, while competitors like NestlΓ© and MondelΔz maintain stronger technical optimization and unified brand representation. These technical shortcomings and brand architecture complexity make AI models less likely to recommend Mars as a corporate entity in its current state.
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Gemini
ChatGPT
Claude
Grok
CopilotAI Visibility Optimization Opportunities for Mars
We analyzed your AI visibility and found specific issues - and the exact Akii tools that solve them
Brand Recognition
Issues Found:
The corporate entity 'Mars Incorporated' lacks clear association with its product portfolio in most AI training data
Why This Matters:
Strong product recognition provides foundational elements that AI systems can potentially associate with the parent company if properly structured
How Akii Solves This:
AI Brand Audit
Track brand recognition across 7+ AI models
- Monitor recognition shifts in real-time
- Identify demographic gaps
- Benchmark against competitors
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Brand Positioning
Issues Found:
Poor understanding of Mars as a diversified food conglomerate with significant pet care, food, and sustainability initiatives
Why This Matters:
This category understanding helps AI systems place Mars in relevant confectionery contexts and recommendations
How Akii Solves This:
Website Optimizer
Generate AI-optimized robots.txt, sitemap.xml
- Create llms.txt for AI model training
- Add schema.org markup for better categorization
- Fix technical issues blocking AI crawlers
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Content Gaps in AI Training Data
Issues Found:
Severe lack of corporate-level content that establishes Mars Incorporated as a unified entity across its portfolio
Why This Matters:
Product content ensures AI systems have abundant training data for brand-specific recommendations and queries
How Akii Solves This:
Competitor Intelligence
Discover 3-5 hidden competitors
- Analyze their AI visibility strategies
- Identify content gaps to fill
- See what top brands do differently
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Brand Sentiment
Optimization Opportunity:
Mixed corporate sentiment regarding sustainability practices, health concerns about sugary products, and animal testing policies
Why This Matters:
Positive product sentiment creates strong affinity signals that AI systems can leverage for recommendations
How Akii Solves This:
AI Engage
Engage Google AI Search, ChatGPT, Perplexity, Copilot
- 150M+ residential proxy IPs for authenticity
- Scalable campaigns (150-5,000 engagements)
- Train AI models to recommend your brand
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Your Complete AI Visibility Optimization Journey
You've completed Step 0: Free Baseline Scan
Here's your personalized roadmap to AI search dominance:
Get Your Baseline Analysis
Track your AI visibility across 7+ models with comprehensive 7-dimension analysis
Based on your scan:
- Priority: Track recognition improvements
- Priority: Monitor understanding metrics
- Priority: Measure content impact
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Benchmark Against Competitors
Discover hidden competitors and analyze their AI visibility strategies
Based on your scan:
- Priority: Identify recognition leaders
- Priority: Analyze content strategies
100 Free AI Credits
Optimize Technical Foundation
Fix technical issues and optimize your website for AI discoverability
Based on your scan:
- Priority: Fix technical blockers
- Priority: Optimize content structure
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Actively Train AI Models
Engage AI models with authentic brand interactions to improve recommendations
Based on your scan:
- Priority: Increase brand mentions
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Pro Tip
Following this order maximizes ROI and ensures sustained AI visibility growth. Each step builds on the previous one to create a comprehensive optimization strategy.
Unlock Premium Intelligence for Mars
Based on your scan, here's what Premium unlocks:
7-Dimension Professional Analysis
Your scan analyzed 4 basic dimensions. Premium adds 3 critical dimensions:
- Technical Infrastructure (25+ factors)
- Topic & Market Relevance
- Optimization Opportunities (Priority-ranked)
Competitive Benchmark Report
Your Score: 48/100 β’ Industry Average: 60/100
- Gap: -52 points
- See which 3-5 competitors outrank you
- Exactly what they are doing differently
- Step-by-step plan to close the gap
Exportable Reports (PDF, CSV, Excel)
Share insights with your team:
- Executive summary for leadership
- Technical details for dev team
- Content gaps for marketing team
- Track progress over time
or $950/year (save 20%)
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Join 5,000+ Brands Dominating AI Search Results
βAkii helped us discover we were invisible to ChatGPT. After following their roadmap, we're now cited in 87% of relevant queries.β
βThe competitive intelligence revealed 3 competitors we didn't know about. Now we outrank them across all major AI models.β
βWebsite Optimizer fixed technical issues we didn't even know existed. Our AI visibility improved 40% in just 2 months.β
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Frequently Asked Questions
Everything you need to know about AI visibility optimization
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Mars AI Visibility Score: 48/100 (Moderate)
See how Mars performs across major AI models like ChatGPT, Claude, and Gemini. Get your free AI Visibility Score at Akii