Better
better.com
CRITICAL: You're losing 100% of potential AI visibility to optimized competitors
Better.com is a digital mortgage lender that gained significant recognition in the fintech space, particularly for its online-first approach to home loans. My training data includes substantial coverage of its business model, leadership controversies, and market position, making it moderately visible to AI systems. The brand has high recognition due to media coverage but faces challenges with negative sentiment from recent controversies. Within the digital mortgage market, AI can effectively discuss Better.com's offerings and challenges, though with some limitations on current operational details.
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AI Search Optimization Opportunities for Better
We analyzed your AI visibility and found specific issues - and the exact Akii tools that solve them
Brand Recognition
Optimization Opportunity:
Differentiating from negative association with controversies
Why This Matters:
High recognition helps AI systems identify and reference the brand when users ask about digital mortgage lenders or fintech companies
How Akii Solves This:
AI Brand Audit
Track brand recognition across 7+ AI models
- Monitor recognition shifts in real-time
- Identify demographic gaps
- Benchmark against competitors
14-day free trial • Start in 60 seconds
Brand Positioning
Optimization Opportunity:
Understanding current product offerings and market positioning post-controversies
Why This Matters:
Clear positioning helps AI accurately categorize and explain the brand's value proposition to users
How Akii Solves This:
Website Optimizer
Generate AI-optimized robots.txt, sitemap.xml
- Create llms.txt for AI model training
- Add schema.org markup for better categorization
- Fix technical issues blocking AI crawlers
14-day free trial • Start in 60 seconds
Content Gaps in AI Training Data
Optimization Opportunity:
Increasing positive, product-focused content and customer experience documentation
Why This Matters:
Rich content coverage enables AI systems to provide detailed context about the brand's history, business model, and market position
How Akii Solves This:
Competitor Intelligence
Discover 3-5 hidden competitors
- Analyze their AI visibility strategies
- Identify content gaps to fill
- See what top brands do differently
14-day free trial • Start in 60 seconds
Brand Sentiment
Issues Found:
Rebuilding trust through transparent communication and positive customer outcomes
Why This Matters:
Sentiment data helps AI systems assess brand trustworthiness and make appropriate recommendations to users
How Akii Solves This:
Visibility Activation
Engage Google AI Search, ChatGPT, Perplexity, Copilot
- 150M+ residential proxy IPs for authenticity
- Scalable campaigns (150-5,000 engagements)
- Train AI models to recommend your brand
14-day free trial • Start in 60 seconds
Your Complete AI Search Optimization Journey
You've completed Step 0: Free Baseline Scan
Here's your personalized roadmap to AI search dominance:
Get Your Baseline Analysis
Track your AI visibility across 7+ models with comprehensive 7-dimension analysis
Based on your scan:
- Priority: Track sentiment changes
14-day free trial
Benchmark Against Competitors
Discover hidden competitors and analyze their AI visibility strategies
Based on your scan:
- Priority: Benchmark against industry
14-day free trial
Optimize Technical Foundation
Fix technical issues and optimize your website for AI discoverability
Based on your scan:
- Priority: Maintain technical excellence
14-day free trial
Actively Train AI Models
Engage AI models with authentic brand interactions to improve recommendations
Based on your scan:
- Priority: Improve sentiment signals
14-day free trial
Pro Tip
Following this order maximizes ROI and ensures sustained AI visibility growth. Each step builds on the previous one to create a comprehensive optimization strategy.
Unlock Paid Intelligence for Better
Based on your scan, here's what a paid plan unlocks:
7-Dimension Professional Analysis
Your scan analyzed 4 basic dimensions. The Starter plan adds 3 critical dimensions:
- Technical Infrastructure (25+ factors)
- Topic & Market Relevance
- Optimization Opportunities (Priority-ranked)
Competitive Benchmark Report
Your Score: 0/100 • Industry Average: 60/100
- Gap: -100 points
- See which 3-5 competitors outrank you
- Exactly what they are doing differently
- Step-by-step plan to close the gap
Exportable Reports (PDF, CSV, Excel)
Share insights with your team:
- Executive summary for leadership
- Technical details for dev team
- Content gaps for marketing team
- Track progress over time
or $950/year (save 20%)
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Join 5,000+ Brands Dominating AI Search Results
“Akii helped us discover we were invisible to ChatGPT. After following their roadmap, we're now cited in 87% of relevant queries.”
“The competitive intelligence revealed 3 competitors we didn't know about. Now we outrank them across all major AI models.”
“Website Optimizer fixed technical issues we didn't even know existed. Our AI visibility improved 40% in just 2 months.”
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Frequently Asked Questions
Everything you need to know about AI visibility optimization
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Better AI Visibility Score: 0/100 (Poor)
See how Better performs across major AI models like ChatGPT, Claude, and Gemini. Get your free AI Visibility Score at Akii