Better
better.com
CRITICAL: You're losing 100% of potential AI visibility to optimized competitors
Better.com is a digital mortgage lender and financial services company that gained significant recognition during the COVID-19 pandemic as a disruptor in the home lending space. I have substantial knowledge about this brand due to its high-profile controversies, particularly around layoffs and CEO behavior, which generated extensive media coverage. The brand has strong AI visibility in the fintech and mortgage sectors, though its reputation is mixed due to operational and leadership issues. AI systems can effectively discuss this brand's business model, controversies, and market position.
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Gemini
ChatGPT
Claude
Grok
CopilotAI Search Optimization Opportunities for Better
We analyzed your AI visibility and found specific issues - and the exact Akii tools that solve them
Brand Recognition
Optimization Opportunity:
Shift recognition from controversy to positive business achievements
Why This Matters:
Strong recognition helps AI systems identify and reference the brand when users ask about mortgage lenders or fintech companies
How Akii Solves This:
AI Brand Audit
Track brand recognition across 7+ AI models
- Monitor recognition shifts in real-time
- Identify demographic gaps
- Benchmark against competitors
14-day free trial • Start in 60 seconds
Brand Positioning
Optimization Opportunity:
Better understanding of current product offerings and market position post-controversies
Why This Matters:
AI can accurately explain what Better.com does when users ask about mortgage options or fintech lenders
How Akii Solves This:
Website Optimizer
Generate AI-optimized robots.txt, sitemap.xml
- Create llms.txt for AI model training
- Add schema.org markup for better categorization
- Fix technical issues blocking AI crawlers
14-day free trial • Start in 60 seconds
Content Gaps in AI Training Data
Optimization Opportunity:
More balanced content covering product innovations and customer success stories
Why This Matters:
Rich content enables AI to provide detailed responses about the brand's history and market position
How Akii Solves This:
Competitor Intelligence
Discover 3-5 hidden competitors
- Analyze their AI visibility strategies
- Identify content gaps to fill
- See what top brands do differently
14-day free trial • Start in 60 seconds
Brand Sentiment
Issues Found:
Rebuild positive sentiment through consistent operational improvements and leadership changes
Why This Matters:
Sentiment influences how AI systems frame recommendations and discussions about the brand
How Akii Solves This:
Visibility Activation
Engage Google AI Search, ChatGPT, Perplexity, Copilot
- 150M+ residential proxy IPs for authenticity
- Scalable campaigns (150-5,000 engagements)
- Train AI models to recommend your brand
14-day free trial • Start in 60 seconds
Your Complete AI Search Optimization Journey
You've completed Step 0: Free Baseline Scan
Here's your personalized roadmap to AI search dominance:
Get Your Baseline Analysis
Track your AI visibility across 7+ models with comprehensive 7-dimension analysis
Based on your scan:
- Priority: Track sentiment changes
14-day free trial
Benchmark Against Competitors
Discover hidden competitors and analyze their AI visibility strategies
Based on your scan:
- Priority: Benchmark against industry
14-day free trial
Optimize Technical Foundation
Fix technical issues and optimize your website for AI discoverability
Based on your scan:
- Priority: Maintain technical excellence
14-day free trial
Actively Train AI Models
Engage AI models with authentic brand interactions to improve recommendations
Based on your scan:
- Priority: Improve sentiment signals
14-day free trial
Pro Tip
Following this order maximizes ROI and ensures sustained AI visibility growth. Each step builds on the previous one to create a comprehensive optimization strategy.
Unlock Paid Intelligence for Better
Based on your scan, here's what a paid plan unlocks:
7-Dimension Professional Analysis
Your scan analyzed 4 basic dimensions. The Starter plan adds 3 critical dimensions:
- Technical Infrastructure (25+ factors)
- Topic & Market Relevance
- Optimization Opportunities (Priority-ranked)
Competitive Benchmark Report
Your Score: 0/100 • Industry Average: 60/100
- Gap: -100 points
- See which 3-5 competitors outrank you
- Exactly what they are doing differently
- Step-by-step plan to close the gap
Exportable Reports (PDF, CSV, Excel)
Share insights with your team:
- Executive summary for leadership
- Technical details for dev team
- Content gaps for marketing team
- Track progress over time
or $950/year (save 20%)
Get 1,000 AI Credits monthly + all premium features
Join 5,000+ Brands Dominating AI Search Results
“Akii helped us discover we were invisible to ChatGPT. After following their roadmap, we're now cited in 87% of relevant queries.”
“The competitive intelligence revealed 3 competitors we didn't know about. Now we outrank them across all major AI models.”
“Website Optimizer fixed technical issues we didn't even know existed. Our AI visibility improved 40% in just 2 months.”
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Frequently Asked Questions
Everything you need to know about AI visibility optimization
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Better AI Visibility Score: 0/100 (Poor)
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