Aston University
aston.ac.uk
STRONG PERFORMANCE: You're 22% away from outstanding AI visibility
Analyzed by Google Gemini 3 ProAston University is a prominent public research university located in Birmingham, United Kingdom, known specifically for its strong business school and focus on graduate employability. Based on my training data, the brand holds significant visibility within the UK higher education sector and global academic databases, benefiting from a high volume of structured citations in research and rankings. However, in general AI recommendations for 'top UK universities,' it often trails behind Russell Group competitors unless queries specifically target 'employability' or 'business degrees.' This visibility gap limits its appearance in broad discovery searches, restricting its reach primarily to users already investigating specific niches or regional options.
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Gemini
ChatGPT
Claude
Grok
CopilotAI Visibility Optimization Opportunities for Aston University
We analyzed your AI visibility and found specific issues - and the exact Akii tools that solve them
Brand Recognition
Optimization Opportunity:
The brand's recognition is somewhat siloed; outside of business and employability contexts, it often lacks the 'prestige' signals that trigger inclusion in broader 'top university' lists generated by AI.
Why This Matters:
This specific reputation allows the brand to surface in high-intent AI queries regarding career outcomes, a critical decision factor for students.
How Akii Solves This:
AI Brand Audit
Track brand recognition across 7+ AI models
- Monitor recognition shifts in real-time
- Identify demographic gaps
- Benchmark against competitors
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Brand Positioning
Optimization Opportunity:
While the 'what' is clear, the 'why' (unique value proposition beyond employability) can sometimes be diluted in large-scale data sets compared to competitors with stronger historical narratives.
Why This Matters:
Clear categorization ensures the brand is correctly filtered into educational search results and comparison tables without ambiguity.
How Akii Solves This:
Website Optimizer
Generate AI-optimized robots.txt, sitemap.xml
- Create llms.txt for AI model training
- Add schema.org markup for better categorization
- Fix technical issues blocking AI crawlers
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Content Gaps in AI Training Data
Optimization Opportunity:
Much of the content is academic or administrative, which may not align with the natural language 'conversational' queries students use today (e.g., 'what is student life actually like at Aston?').
Why This Matters:
High-authority domains (gov.uk, ac.uk backlinks) and structured data make the brand highly trusted and easily indexable by AI models.
How Akii Solves This:
Competitor Intelligence
Discover 3-5 hidden competitors
- Analyze their AI visibility strategies
- Identify content gaps to fill
- See what top brands do differently
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Brand Sentiment
Optimization Opportunity:
Variability in student satisfaction scores (NSS) and online reviews can introduce 'mixed' sentiment signals into AI training data.
Why This Matters:
Positive sentiment in these specific areas makes the brand a top recommendation for outcome-focused queries.
How Akii Solves This:
AI Engage
Engage Google AI Search, ChatGPT, Perplexity, Copilot
- 150M+ residential proxy IPs for authenticity
- Scalable campaigns (150-5,000 engagements)
- Train AI models to recommend your brand
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Your Complete AI Visibility Optimization Journey
You've completed Step 0: Free Baseline Scan
Here's your personalized roadmap to AI search dominance:
Get Your Baseline Analysis
Track your AI visibility across 7+ models with comprehensive 7-dimension analysis
Based on your scan:
- Priority: Establish baseline AI visibility metrics
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Benchmark Against Competitors
Discover hidden competitors and analyze their AI visibility strategies
Based on your scan:
- Priority: Benchmark against industry leaders
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Optimize Technical Foundation
Fix technical issues and optimize your website for AI discoverability
Based on your scan:
- Priority: Optimize technical foundation for AI
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Train AI Search Engines
Train AI models to recommend your brand and improve visibility
Based on your scan:
- Priority: Actively shape AI understanding of your brand
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Pro Tip
Following this order maximizes ROI and ensures sustained AI visibility growth. Each step builds on the previous one to create a comprehensive optimization strategy.
Unlock Premium Intelligence for Aston University
Based on your scan, here's what Premium unlocks:
7-Dimension Professional Analysis
Your scan analyzed 4 basic dimensions. Premium adds 3 critical dimensions:
- Technical Infrastructure (25+ factors)
- Topic & Market Relevance
- Optimization Opportunities (Priority-ranked)
Competitive Benchmark Report
Your Score: 78/100 • Industry Average: 60/100
- Gap: -22 points
- See which 3-5 competitors outrank you
- Exactly what they are doing differently
- Step-by-step plan to close the gap
Exportable Reports (PDF, CSV, Excel)
Share insights with your team:
- Executive summary for leadership
- Technical details for dev team
- Content gaps for marketing team
- Track progress over time
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“Akii helped us discover we were invisible to ChatGPT. After following their roadmap, we're now cited in 87% of relevant queries.”
“The competitive intelligence revealed 3 competitors we didn't know about. Now we outrank them across all major AI models.”
“Website Optimizer fixed technical issues we didn't even know existed. Our AI visibility improved 40% in just 2 months.”
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Aston University AI Visibility Score: 78/100 (Excellent)
See how Aston University performs across major AI models like ChatGPT, Claude, and Gemini. Get your free AI Visibility Score at Akii